News & Events

SONY launches the HXR-NX100 handheld NXCAM professional camcorder

SONY recentlyy announced the HXR-NX100, the latest addition to its NXCAM range of professional camcorders with high technology and cost performance. Sony has combined stunning picture quality, easy operability and a wide selection of recording formats into a device that supports multiple choices for a range of professional applications, from events to documentaries.

The HXR-NX100 features a 1.0 type Exmor® R back-illuminated CMOS Sensor with 20 megapixels. The sensor, which is approximately the same size as a Super 16mm film frame, delivers high resolution, low noise and stunning picture quality even in low light conditions, as well as offering more depth of field control as demanded by today’s diverse shooting requirements. Stunning picture quality is further ensured by a fixed Sony G lens, offering 12x optical zoom from 29mm angle of view at wide end that can be increased to 24x with Clear Image Zoom, while retaining full resolution thanks to By Pixel Super Resolution Technology. Furthermore, zoom performance can be doubled at any point with a Digital Extender by up to 48x. These features, combined with built-in 4-step ND filter, mean the HXR-NX100 is well prepared to capture quality content in any environment.
The HXR-NX100 is ergonomically designed to give a lightweight and easy-to-use form factor that ensures quality, reliability and peace of mind during any type of shoot. Three independent manual lens rings give simple access to zoom, focus and iris functions. The camcorder also provides a wide variety of connectivity options including HDMI, Multi/Micro USB, XLR terminals, REMOTE, Composite (BNC) and Multi Interface (MI) Shoe, which allows for a wide range of accessories without the need for cables, such as the HVL-LBPC Video Light and the UWP-D wireless microphone series.

Further extending the recording flexibility of the Sony NXCAM range, the HXR-NX100 is able to record in AVCHD, DV and XAVC S 50Mbps for multiple choices and high quality images. Operational flexibility is maximised by recording onto affordable and readily available consumer memory cards. The HXR-NX100 features dual media slots, which enables recording onto two memory cards either simultaneously or via a relay mode, where recording automatically switches when the first card is full.
“The HXR-NX100 brings the very best in resolution, depth of field control and low light performance thanks to its big 1.0-type Exmor R CMOS sensor, allowing content creators to capture beautiful images in any environment,” said Vivian Saldanha, Business Head, Content Creation Sales and Market Development, Sony Professional Solutions MEA. “Its ergonomic design ensures comfortable handling and the ability to record in XAVC S 50Mbps means the camcorder delivers quality content across a range of shoots, such as events and corporate videos. In the HXR-NX100, professionals have a versatile camcorder that lets them concentrate on doing what they love, with minimum hassle.”

Last Updated on Tuesday, 15 September 2015 23:14

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SONY introduced the New PXW-FS5 Super 35 Handheld Camcorder at IBC 2015

Features:
-Real handheld Super35 camcorder
-High mobility, operability and flexibility...
-4K 30p/25p/24p shooting (XAVC Long 100Mbps)
-HFR 240fps Super Slow Motion
-Built-in variable ND filter (1/4-1/128)
-14 stop dynamic range, S-log 2/S-log3
-FS RAW recording (future paid update)

Last Updated on Tuesday, 15 September 2015 23:14

Hits: 1083

Avid new ISIS | 1000 Online Storage for Everyone

Avid ISIS | 1000 is coming soon

Get the industry-proven performance and reliability of ISIS in a more affordable, entry-level storage system designed for independent editors, audio post pros, and smaller post-production houses. ISIS | 1000 offers real-time editorial collaboration and the bandwidth you need to accelerate any media workflow. Plus, advanced file management enables you to work with Avid and third-party systems, with the data protection, flexibility, and scalability only Avid can deliver.

Last Updated on Saturday, 20 June 2015 23:25

Hits: 1046

How Media Companies are Putting IP to Work Now

by Brick Eksten, Imagine Communications Vice President of Product Strategy, Networking and Distribution

The momentum behind IP is undeniable. The recent NAB exhibition saw a passing of the technology torch from SDI to IP. The overwhelming industry consensus is that IP is the future of the broadcast and media industry.

Like all technology transformations, the transition from SDI to IP presents both opportunities and challenges. Media companies of all sizes and across all segments of the ecosystem are currently evaluating the merits and risks of moving operations to an IP infrastructure based on Commercial Off-the-Shelf (COTS) equipment.

What sometimes get lost in these evaluations is that many of the benefits of using COTS equipment for media workflows have already been validated in live production environments.  The servers we use in playout and our storage systems are based on vendor-chosen, off-the-shelf servers. Similarly, IP networks have been an established part of the distribution landscape for years.  What is changing is that the COTS technology is now available from the same manufacturers that power the world’s largest enterprise companies. This change provides choice in suppliers and a cost model that benefits from an economy of scale that is much better than what has been traditionally available to the media industry.

A second major change is the move away from proprietary media-specific implementations of technology to one that is based on the same open standards found in the world’s largest corporations.  This requires a careful and thoughtful integration of the enterprise-grade technology that drives those large corporations and the demanding requirements and specific technologies that are almost exclusive to the media industry. This integration can only be guided by a company with decades of experience in the demanding world of live production

Imagine Communications is currently working with dozens of media companies to transition portions of their operations to agile, software-defined, COTS-based, IP-enabled environments:

  • In April, Imagine Communications unveiled a collaboration with Disney/ABC Television Group to transition the broadcast and entertainment giant’s global programming playout, delivery and network operations to a software-defined, IP-based private cloud architecture. Disney is leveraging Imagine Communications’VersioCloud platform to enhance the efficiency of its current network infrastructure, increase the velocity of service introductions and improve operations across diverse geographies through optimization and centralization of master control.
  • Imagine Communications is engaged with dozens of companies across the media and entertainment spectrum to bring more than 50 proof of concept projects into production. Media companies are steadily increasing efforts to leverage COTS IP and IT-based technologies to streamline playout, distribution and other video operations, as well as provision state-of-the-art disaster recovery facilities.
  • Recognizing that video is the new currency of the digital age, titans of the multibillion-dollar IT, cloud and datacenter industries are steadily extending their reach into the media domain. Imagine Communications has embraced the open standards of the enterprise IT space and forged close ties with the most prominent suppliers of networkingcomputing and cloud equipment and services in the world.

SDI-IP Hybrid

What’s made Imagine Communications’ IP transition strategy successful is recognition that each business will follow a unique path and timetable to IP. Central to our strategy is a hybrid environment that enables media companies to move to IP in a measured fashion with complete transparency of operations. Imagine Communications leverages state-of-the-art SDN technologies to provide a seamless transition to IP without imposing artificial timetables or forcing a wholesale replacement of SDI equipment. In this best-of-both-worlds scenario, media companies are able to leverage the cost and performance advantages of IP while retaining familiar and reliable tools and control surfaces of the SDI plant.

 

A hybrid environment facilitates a graceful and pragmatic transformation of the plant infrastructure into a collection of IP and SDI islands, which are interconnected through IP-enabled on- and off-ramps. As the IP domain expands, the need for SDI-to-IP cutovers diminishes, enabling the eventual removal of SDI routing and the migration and re-use of SDI-to-IP on-ramps and off-ramps to the edges of the network.

Imagine Communications’ IP transition strategy is designed to accommodate the most aggressive and the most deliberate migration approaches, as well as everything in between.

Age of Agility

The proliferation of smart devices, ubiquitous broadband Internet access – both fixed and mobile – and shifting video consumption patterns have forever altered the way video is produced, delivered and consumed. The only way media companies can meet the demands of a changing market is through the adoption of software-defined, IP-enabled, virtualized environments running on COTS servers. The bottom line benefit of COTS servers and IP is that they deliver levels of agility and scalability that SDI will never be able to match and that media companies will require to remain competitive in a rapidly evolving industry. 

This new service velocity, the ability to stand up a new channel in minutes, rather than months, at a fraction of the cost of standing up the equivalent SDI infrastructure means that businesses can aggressively pursue new monetization opportunities and optimize costs in ways never before available.  The ability to quickly define and build out a new service and run it on demand allows you to move to an operational pattern where costs more directly align with the revenue opportunity.   

An agile, software-defined infrastructure also keeps the forklifts at bay.  It provides the ability to adopt new technologies and standards without replacing significant amounts of infrastructure. It protects operational investments while providing a seamless roadmap to future changes in technology.  The benefits of moving to a software-defined, COTS-based IP environment are clear.  Speed, scale, and flexibility will quickly become the new norm in media operations.

Real-World Expertise

Media companies require a partner with equal expertise in SDI and IP and a rich history of leading customers through technology transitions. Recent announcements, including the release of a next-generation midsize baseband router, and deployments attest to our commitment to supply our customers with the solutions they need today, as well as tomorrow.

The transition to IP and COTS equipment is about more than technology. The end game of software-defined workflow and infrastructure is improving the way you manage and monetize your business. The move to IP and COTS servers gives you flexibility, scale, and a standards-based platform to build on. That’s why the most important step in your IP journey is partnering with a solution supplier with a history of helping media companies move their businesses forward through a measured and seamless transition to IP.

Last Updated on Sunday, 21 June 2015 11:15

Hits: 819

SONY launches new HXR-NX100 handheld NXCAM professional camcorder

 

Sony launches new handheld NXCAM professional camcorder to bring benefits of 1.0 type sensor technology,

high operability with 3 independent manual lens rings and 50Mbps recording in its easy-to-use compact body with high cost performance to a wider professional market

Sony has today announced the HXR-NX100, the latest addition to its NXCAM range of professional camcorders with high technology and cost performance. Sony has combined stunning picture quality, easy operability and a wide selection of recording formats into a device that supports multiple choices for a range of professional applications, from events to documentaries.

The HXR-NX100 features a 1.0 type Exmor® R back-illuminated CMOS Sensor with 20 megapixels. The sensor, which is approximately the same size as a Super 16mm film frame, delivers high resolution, low noise and stunning picture quality even in low light conditions, as well as offering more depth of field control as demanded by today’s diverse shooting requirements. Stunning picture quality is further ensured by a fixed Sony G lens, offering 12x optical zoom from 29mm angle of view at wide end that can be increased to 24x with Clear Image Zoom, while retaining full resolution thanks to By Pixel Super Resolution Technology. Furthermore, zoom performance can be doubled at any point with a Digital Extender by up to 48x. These features, combined with built-in 4-step ND filter, mean the HXR-NX100 is well prepared to capture quality content in any environment.

The HXR-NX100 is ergonomically designed to give a lightweight and easy-to-use form factor that ensures quality, reliability and peace of mind during any type of shoot. Three independent manual lens rings give simple access to zoom, focus and iris functions. The camcorder also provides a wide variety of connectivity options including HDMI, Multi/Micro USB, XLR terminals, REMOTE, Composite (BNC) and Multi Interface (MI) Shoe, which allows for a wide range of accessories without the need for cables, such as the HVL-LBPC Video Light and the UWP-D wireless microphone series.

Further extending the recording flexibility of the Sony NXCAM range, the HXR-NX100 is able to record in AVCHD, DV and XAVC S 50Mbps for multiple choices and high quality images. Operational flexibility is maximised by recording onto affordable and readily available consumer memory cards. The HXR-NX100 features dual media slots, which enables recording onto two memory cards either simultaneously or via a relay mode, where recording automatically switches when the first card is full.

“The HXR-NX100 brings the very best in resolution, depth of field control and low light performance thanks to its big 1.0-type Exmor R CMOS sensor, allowing content creators to capture beautiful images in any environment,” said Vivian Saldanha, Business Head, Content Creation Sales and Market Development, Sony Professional Solutions MEA. “Its ergonomic design ensures comfortable handling and the ability to record in XAVC S 50Mbps means the camcorder delivers quality content across a range of shoots, such as events and corporate videos. In the HXR-NX100, professionals have a versatile camcorder that lets them concentrate on doing what they love, with minimum hassle.”

 

Key features of the HXR-NX100

  • 1.0 type Exmor® R CMOS Sensor and Sony G lens for stunning picture quality. High sensitivity and fantastic resolution with 20 megapixel sensor and sophisticated Sony G lens deliver striking detail, colours and wide dynamic range, even in low light conditions (minimum illumination 1.7 Lux *)

*PAL model   : 1/25 second shutter speed, Iris and gain Auto

  • Maximum 48x zoom for wide range shooting. The lens offers a 12x Optical Zoom from 29mm angle of view at wide end, which can be increased to 24x with Clear Image Zoom while retaining full resolution thanks to By Pixel Super Resolution Technology. Zoom performance can be doubled at any point with a Digital Extender up to 48x.
  • Three independent manual lens rings, built-in 4-step ND filter and other professional functions. Manual lens rings ensure intuitive control of zoom, focus and iris. built-in 4-step ND filter for exposure control in bright scene. Other professional features include 0.24 type 1550K dots EVF and 3.5 type 1550K dots LCD for easy monitoring, and a wide variety of professional interfaces, including HDMI, Multi/Micro USB, XLR terminals, REMOTE, Composite (BNC) and Multi Interface (MI) Shoe, delivering a seamless integration for video light and wireless audio.
  • Breadth of recording format capabilities.  The camcorder provides multiple choices including AVCHD and DV which are suitable for conventional workflow, and newly implemented XAVC S 50Mbps which delivers better image quality especially for professional needs.
  • Dual media slots for recording flexibility. Two memory card slots enable various recording options such as backup, simultaneous, relay and independent recording. The camcorder is compatible with SDXC and SDHC cards as well as Memory Stick PRO Duo (Mark 2) and Memory Stick PRO-HG Duo. “SIMUL” mode permits simultaneous recording to two memory cards, while “RELAY” mode automatically switches recording from the first to the second memory card when the first is full. The user can also use buttons on the camcorder to independently start and stop recording on different memory cards.

The HXR-NX100 will available in Oct 2015. 

Last Updated on Tuesday, 15 September 2015 23:14

Hits: 965

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