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AVID

Interplay MAM

Product Details

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    Avid Interplay MAM provides the most comprehensive and intelligent solution for media asset management available today to help you organize your media, make it broadly accessible, unify and coordinate every aspect of production, and link to business functions such as rights management and market data.

    With Interplay MAM, you can build workflows and central archives that interlink every contributor, facility, geographic location, and application in the enterprise, letting them work fluidly with all your assets and associated metadata.

    Interplay MAM Foundation is an Interplay solution that addresses the most common access, operations, and asset protection needs of a media organization. It provides workflows based on a dynamic, central media store that can:

    • index and locate media
    • support video media workflow
    • access media from anywhere
    • enable users to browse, select, edit, annotate, review, approve, and plan
    • automate import, transcode, and distribution workflows
    • integrate with productions applications and systems
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